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4th on Broadway Information

4th on Broadway

4th on Broadway Introduces the 2019 Sonic Parade Marshals and

Accedpts Major Donation from Lubbock National Bank

LUBBOCK, Texas – On Tuesday, (June 4) officials form the state’s largest free festival, 4th on Broadway, introduced its 2019 parade marshals, Lt. General Dr. Bernhard and Mary Beth Mittemeyer. Dr. Mittemeyer is a retired 3-star General and former Surgeon General of the Army. He has worked extensively with the Texas Tech University Health Sciences Center School of Medicine to develop what has become one of the finest medical schools in America.

Lubbock National Bank presented a check in the amount of $25,000 to Broadway Festivals for its sponsorship of the giant Lubbock National Bank Farris wheel, which will be a major attraction at this year’s festival. The new addition will rise more than 40 feet above the festivities at Mackenzie Park. Rides are free to the public, operating all day, including during the fireworks display.

Eddie Schulz, president of Lubbock National Bank, said, “We are so proud to join local businesses in support of an event that provides everyone in the community a chance to celebrate our freedom and the heroes who make it possible.”

Dr. Mittemeyer expressed his love for the Lubbock community and his excitement for he and his wife to be honored as this year’s parade marshals.

This year’s theme is “Celebrate Heroes.” See the complete schedule of events.

The 4th on Broadway festivities start July 2 with the annual Amigos La Raza on the Plaza, at the Lubbock County courthouse square. Bands just announced for this exciting event include AJ Castillo, Stefani, and DJ Sancho. Tickets are available now!

July 3 features the Fibermax Texas Country Street Dance, with this year’s lineup including Charley Crockett, Kody West, and Giovannie & the Hired Guns. Get tickets now for this fabulous night of Texas country music fun!

July 4 brings the traditional lineup of family fun. Information on each event is at the links below.

·          Sonic Parade

·          *New Attraction: Lubbock National Bank Ferris Wheel

·         Sunbelt Rental’s Cool Zone

·         Alderson BMW Daytime Concerts in the Park

·         Bolton Oil Change Youth Fishing Tournament Hosted by Cabela’s

·          Riversmith’s Catfish and Cherry Cobble Gobbler Eating Contest

·         Covenant Children’s Kids’ Area

·         First Bank & Trust  4th of July Star Spangled Celebration Evening Concert

·         Glasheen, Valles & Inderman Fireworks Extravaganza

The Sonic Drive-In Parade steps off at 9 a.m. The parade will once again begin at Avenue M & Broadway, head east and turn north into Mackenzie Park on Canyon Lakes Drive. Those wanting to watch the parade can do so on Broadway downtown, in Mackenzie Park or from the comfort of their own home by watching the broadcast on KLBK-TV.

After the parade, the park will be filled with events throughout the rest of the day. This year’s exciting new attraction is the 40-foot (plus) Ferris wheel, sponsored by Lubbock National Bank. It will be a great aerial view of all the activities happening in the park.

The Annual Bolton Oil Change Youth Fishing Tournament hosted by Cabela’s will start around 10:30 a.m., with a weigh-in at 4 p.m. The lake will be stocked with catfish of all sizes, and with free entry and three different age groups (13-18, 8-12, and 7 and under), there is plenty of room for all who want to participate. Prizes will be awarded in each age group for largest fish, smallest fish and most fish. To register your little fisherman or fisherwoman, visit

At 5 p.m., Riversmith’s will be hosting eating contests in the following categories: Adult Catfish, Adult Cobbler, Kid’s Catfish and Kid’s Cobbler. Prizes will be awarded and entry is free; visit to sign up.

The Covenant Children’s Kids’ Area will be open throughout the day featuring free activities such as yoga, water slides, a mechanical bull, an obstacle course, a petting zoo, pony rides and much more.


Throughout the day, the two Alderson BMW Daytime Concerts in the Park stages will feature regional standout bands in the Sunbelt Cool Zone, which will keep Mackenzie Park cool and popping all day.


The First Bank & Trust evening concert, starting at 7 p.m., will feature the finest contemporary artists in West Texas as well as the Youth Orchestras of Lubbock.

Following the concert and capping off this Independence Day, the spectacular Glasheen, Valles & Inderman Fireworks Extravaganza will begin at 10 p.m., choreographed with live music by the Youth Orchestras of Lubbock under the direction of Dr. Laurie Williams.

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